Cleveland Golf® is launching the new Huntington Beach SOFT Premier putters, to go along with an array of new Huntington Beach SOFT models. 

Joe Mille, Product Expert at Cleveland Golf Europe says: “The Huntington Beach SOFT Premier builds upon the success of our current putter line-up. With new head shapes, sleek designs, and a fitting system for every stroke type, we have a putter that will help any golfer improve their performance on the greens.”

The issue of distance control is solved with the elements of the SOFT on the putters: proprietary Speed Optimised Face Technology. SOFT normalizes the speed of putts across the entire putter face.

SOFT normalizes ball speed across the face. That means, no matter where you strike your putt, you get consistent speed and consistent distance. That’s how SOFT ensures you never miss short because of an off-centre strike.

When you strike your putt in the centre of the face, you achieve maximum ball speed. But when you miss the centre, even by a little, you lose ball speed and, as result, you leave putts short.

Thanks to SOFT, we can deliver optimized distance control regardless of the putter shape. The centre of the putter face features condensed milling lines. Unlike similar technologies featured elsewhere, SOFT takes the next step by delivering model-specific milling for each model.

The model-specified features will provide more confidence when sinking the putts during your round of golf. Switching clubs when getting onto the green from the fairway never felt so exciting until now.

The Huntington Beach SOFT Premier also features two specific putter grips for achieving the ultimate performance for all stroke types. For slight or strong arcing strokes, combined with the toe-down weighting, the Lamkin SINKFIT facilitates clubhead rotation. Meanwhile, for those straight back stroke types, the larger Lamkin SINKFIT Pistol Grip is most fitting.


Key Innovations Inside Huntington Beach SOFT Premier:

  • Grey Satin Finish: Sleek, Grey Satin PVD finish delivers a premium appearance and instils a sense of confidence.
  • Speed Optimised Face Technology: Ensuring consistent speed control and distance performance, Cleveland’s proprietary Speed Optimised Face Technology normalizes ball speed across the entire face of the putter, even on off-centre putts.
  • Putting Fit System: With two different grip options, the new Huntington Beach SOFT Premier offers a precise fit depending on your stroke type and model preference.
  • Precision Milled Face: A unique diamond CNC milling pattern increases friction for a pure roll and softer feel at impact.


Using modern technologies for control of speed, direction and technique, a round of golf will never feel the same once you use a Cleveland Huntington Beach SOFT Putter.


Release Date and Pricing:

Officially launch into stores on 20th March.

Huntington Beach SOFT Premier putters are available for £139/ €149, while the new models of Huntington Beach SOFT putters are available for £119/ €129.

 For more detailed information on the new Huntington Beach SOFT Premier putters, please visit

Previous articlePGA of America allowing use of distance-measuring devices is ‘a positive move and long overdue’ says Dyson
Next articleNew TSi2 & TSi3 Hybrids launched by Titleist


Please enter your comment!
Please enter your name here